The world over, Nyenrode Business Universiteit enjoys a good reputation as a ground breaking and leading player in the field of business management. Their teaching methods combine the best parts of both modern and traditional approaches, with a strong emphasis on the relation between theory and practice. One of the most important innovations is the growing use of business games or management simulations. With their forward thinking, Nyenrode has asked Simenco to develop the Nyenrode Business Game, called nextOne, for the Master of Science in Management programme.

This game has been developed in collaboration with five Nyenrode teaching staff, specialised in Strategy, Operations, HRM, Marketing and Finance. In close consultations, one of the most modern business games was created, and subsequently put to use in the MSc programme. One of the unique features is that the game presents five distinct roles:

• Chief Executive Officer
• Chief Commercial Officer
• Chief Human Resources Officer
• Chief Operations Officer
• Chief Financial Officer

Each role is played by one team member, and the score is kept for each team member as well as the overall team score. It is down to the team to reconcile the team interests with the various individual interests.

The Nyenrode Business Battle is a 3 or 4 day programme which consists of the game nextOne and coaching sessions with teaching staff.

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